Motion Design
Retail Design Agency
These motion design project as freelancer. Each video was made to showcase and promote a product that I designed, combining product design with storytelling and motion.
Looking back, this is where my interest in animation really started. I loved finding creative ways to present my designs and bring them to life, turning a simple product presentation into something more engaging and memorable.
Project type
Motion Design, Animation
Date
2020 - Ongoing
Location
London, UK - Milano, Italia
Role
Creative Designer
Software
Blender, Adobe Creative Suite
Salice Lamp
Video AdvertisingÂ
Google Virgilio
Video advertising
Video Intro
The Salice Lamp is a product I designed together with a group of friends during my Product Design degree. For this project, I wanted to go beyond simply presenting the product and create a video that could really showcase its design and personality.
I created the entire advertisement myself, combining 2D and 3D techniques to bring the lamp to life. I used Blender to create the 3D model and renders, while Illustrator and Photoshop were used to create and prepare the 2D assets. I then brought everything together in After Effects, where I worked on the animation, transitions, composition, and final editing.
This project was one of the first times I had the chance to combine my product design background with motion and visual storytelling, and it played a big part in making me realise how much I enjoy bringing designed objects to life through animation.
An animation created to introduce a device designed to support autistic people in everyday situations. The aim was to communicate the concept in a simple and engaging way, showing how the device works and how it can fit naturally into someone’s daily life.
I focused on using clear visuals, smooth movement, and simple storytelling to explain the product without overcomplicating it. The animation combines product visualisation with motion design, turning the functionality of the device into an easy-to-follow visual story.